Essence of the Logo
“Through its form, proportions and typographic selection, the Voice of Change logo captures the organisation’s values and intentions when confronting Domestic Violence.
“With progress at the heart of Voice of Change’s work, fluidity in the design’s form illustrates forward movement and taking action. The beneficial nature of this progress is then elaborated through the left-to-right growth seen in the word ‘Change’.
“The word ‘Change’ taking on a bold, uppercase typeface captures the strength of the voice behind each story, with the naturally constructed, cursive typeface of ‘Voice’ then displaying its sincerity.” – Amelia Ghali, designer, Voice of Change logo.